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Ted Gibson Launches Pro-Beauty Brand Exclusively on Amazon

Starring by Ted Gibson is Amazon’s first-ever professional beauty product exclusive.

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By: Marie Redding

Senior Editor, Rodman Media


Celebrity hair stylist/salon owner Ted Gibson has launched a new luxury professional hair care brand, sold exclusively on Amazon — at least for now.

Starring by Ted Gibson is Amazon’s first-ever professional beauty brand exclusive. The brand has partnered with Amazon Luxury Beauty and its new Beauty Exclusives program. Gibson told WWD, “Salons cannot afford to put a $10,000 or $15,000 opening order on their shelf anymore…the way women want to shop and the way hairdressers think is not that way anymore.”

The first product in the Starring collection is Shooting Star Texture Meringue ($52). Formulated to add textue and calm frizz, it is scented with a with a fragrant mix of fig, coconut and amber notes.

Starring by Ted Gibson made its debut on September 6th during New York Fashion Week. 


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